U fone recently in a Bloggers Meet introduced
the Unsung Heroes of our Society. These dynamic individuals have set an example
of humanity and hard work in our society. With its slogan of “Its all about U” U
fone celebrated the achievements of these through TVCs and a comprehensive 360
degree campaign.
The company highlighted the life stories of
these individuals, their struggles and their achievements to inspire the nation
and encourage the belief that nothing is impossible.
Four of these compassionate individuals were
invited to share their inspirational stories and discuss about their endeavors which
bought change in their lives and for the people around them. These included
Muhammad Mohsin Ali, Shamim Akhtar, Saqib Ali Kazmi, and Sabia Abbat.
Shamim Akhtar one of these heroes, at 53 is Pakistan’s
first female truck driver; she is one such example who decided to go against
all odds to make both ends meet for her family.
Similarly, Muhammad Mohsin, son of a bread
maker and resident of Hafizabad scored 688 points in his B.A exams through his relentless
efforts; thereby topping the list in B.A/B.Sc exams held by the Punjab University
and made waves nationwide.
Sabia Abbat, on the other hand, is a 25 year
old cyclist hailing from the village of Haripur and has also been handpicked by
Ufone to brace its campaign. Within two years of her enthusiastic endeavors for
sports, she became the national champion in Lahore; prior to this, she had been
representing her college in regional events. She is now a professional cyclist
and holds a bachelor’s degree in physical education.
Another flourishing example is of Saqib Ali
Kazmi, an inspiring young entrepreneur and social worker from Karachi. From
education to health, Kazmi works in the development sector to help the underprivileged
of the society. He started a project called “Mera Karachi Meri Zimmedari”. The
name being self-explanatory focused on the role of each individual towards the
society instead of relying on the politicians or ruling elites to facilitate
people. Taking a leap forward, with the help of his friends identified two
areas of development in Interior Sindh, that is, water and education. To
resolve the water crisis in the area, Saqib and his friends installed 320 hand
pumps in different areas of Interior Sindh, particularly Gharo and Thatta.
Saqib and the team also manage an educational venture in a village in Gharo.
Ufone showcased these initiatives through a
large electronic media campaign to share the message of goodness with all
Pakistanis. On this occasion, Parveen Saeed of Khana Ghar also graced the event
with her presence and explained how she was encouraged to pursue her mission of
feeding the underprivileged when she heard of a mother having killed her two
children as she was unable to feed them.
The discussion by these unsung heroes was
followed by an interactive session with the bloggers.
The content
has been taken from the official press release, however, it was modified
according to the blog requirements.
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