Monday, September 21, 2015

Online Businesses In Pakistan, Lucrative Industry For Local And Foreign Investors

Online businesses in Pakistan are booming at a rapid pace. Every other day a new startup is being introduced and this practice keeps on going. Numerous ventures are operational in Pakistan and this has attracted a lot of new comers to jump in for their entrepreneurial debut.
Rocket Internet is one of biggest stake holder of online businesses in Pakistan. The German start up company has several ventures operating in the country.
Below is a quick review of these ventures:
Lamudi
An online real estate portal deals in sale, purchase and renting out of property. Their logo can be seen placed on several state agencies nowadays.
Carmudi 
The venture deals with the sale and purchase of vehicles. Pakwheels is another venture of same nature but not associated with Rocket Internet.
Jovago
It’s an online hotel booking platform. The venture supports the local tourist industry; it not just operates as a tour guide but offers lucrative deals for booking the right hotel across the country.
Kaymu
It’s an online shopping venture which deals generally in wholesale products. More of an Alibaba !
Daraz.pk
It is the most prominent online shopping portal in Pakistan. After its successful launch in Pakistan it has been replicated in Bangladesh and Myanmar.
Foodpanda
It is one of the biggest online food delivery shopping portals in Pakistan. The venture has also acquired Eatoye but both have separate operations.
Tripda
It’s more of a western concept of carpooling. The only issue this venture has is lack of security assurance; however, it can be a very useful way of commuting if localized on mass scale.

With such huge chunk of online giants in Pakistan the ecommerce industry seems to be a promising business in coming years. The arrival of 3g and 4g services has already attracted a large number of users in the country. At first limited to social media platforms today a common Pakistani has a variety of online shopping portals to experience various services online.
Today when digital media is a pertinent element for almost all of the major industries of the country. The business giants of the country have realized the eCommerce is the cheapest and most convenient way to market their products and services.  The massive transition of conventional media and marketing activities towards various online platforms has generated a notable employment and business opportunities for young generation and those from the IT industry.
The most appealing factor of the eCommerce industry is the massive reduction in the operational expenses and direct sales to the target audience. This has not only supported the local businessmen but also attracted foreign investors keeping in view the potential of the country.


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